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28 de marzo de 2024
ÚLTIMOS CARTUCHOS
¿Cuánto gastaron los candidatos en redes sociales? El grupo Plus puso la lupa en el presupuesto en anuncios que le dedicaron los candidatos a ocupar una banca en el Congreso nacional durante el último tramo de campaña. jueves 11 de noviembre de 2021 07:57
No es novedad que quienes aspiran a acceder a cargos políticos decidan invertir parte de su presupuesto de campaña en propagandas en las redes sociales. La mayoría de los candidatos opta, además de los medios tradicionales, por aparecer tanto en Facebook como en Instagram para difundir sus propuestas y sus plataformas.
Tras el escándalo de Cambridge Analytica, la empresa de Mark Zuckerberg pone a disposición de cualquier usuario la información de cuánto presupuesto utiliza una fanpage en anuncios. Sí 98.9 y el grupo Plus puso la lupa en los principales candidatos a senadores nacionales. ¿Cuánto gastaron en el último tramo de la campaña? ¿Quién invirtió más? ¿A quién te cansaste de verle la cara?
Candidatos al Senado
Según los datos suministrados, el candidato del Frente de Todos Marcelo Lewandowski invirtió en la primera semana de noviembre 22 mil pesos en anuncios tanto en Facebook como en Instagram. Uno de los que menos presupuesto le dedicó al asunto.
En la vereda de enfrente, Carolina Losada gastó en el mismo lapso de tiempo 30 veces más que su rival peronista. Con $ 637.715 dedicados a propaganda política en redes sociales, se convirtió en la aspirante a una banca en el Senado de la Nación que más presupuesto le dedicó . Dato que no sorprende debido a la inclinación de Juntos por el Cambio a dedicarle especial atención a la campaña digital.
Por su parte, Clara García destinó en dicha semana un total de $ 405.989 . Más cerca de Losada que de Lewandowski, los últimos cartuchos de la candidata del Frente Progresista también apuntaron a reforzar su presencia en redes sociales.